Friday, October 23, 2026
    LeBusiness

    Business. Growth. Opportunity

    Opinion

    Sharp perspectives and commentary on business, policy, and market trends—published as informed opinions.

    Opinion

    Rooted in Lebanon, Reaching Across the Region

    Celine Malian, a 26 year old Senior Consultant at RYZE Advisory & Partners and former KPMG professional, explains why she built a regional career across Saudi Arabia and the GCC while staying based in Lebanon. She believes young Lebanese professionals deserve a third path: a career that reaches across the region while staying connected to home.

    Celine Malian, Senior Consultant at RYZE Advisory & Partners, smiling in a professional portrait with a black blazer against a grey background
    Opinion

    Lebanese Businesses Learned How to Survive. But Did They Learn How to Operate?

    In this opinion piece, Chassis founder Sophia Ayoubi argues that many Lebanese businesses turned crisis workarounds into permanent habits, leaving the owner as the bottleneck for everyday decisions. Drawing on restructuring work in hospitality and consulting, she sets out practical steps founders can take to build a business that runs without them.

    ·Oct 11
    Opinion

    A Cash Salary Pays Employees Today, But Can Limit Their Opportunities Tomorrow

    Monty Finance CEO Noel Moukheiber argues that cash payroll leaves Lebanese employees without the financial record they need to rent a home, apply for a visa or qualify for credit. He makes the case for salary domiciliation through MyMonty as a way to build documented income history, and outlines what employers gain from moving payroll off cash.

    ·Aug 28
    Opinion

    The Invisible Architect: Confirmation Bias and Algorithmic Media

    Confirmation bias and engagement-driven algorithms combine to distort how we see the world and each other. Recommendation systems show us the most extreme versions of opposing views, and online platforms fake the markers of expertise. A personal practice of information hygiene can help us think more clearly.

    ·Aug 10
    Opinion

    The AI Integration Crisis: Why Automating Chaos Only Creates Faster Chaos

    Plugging AI into broken workflows doesn't fix your systems, it just accelerates your bottlenecks.

    Sandra Helou·Jul 23·5 min read
    Sandra Helou, in a beige suit, sits between two male panelists in front of floor-to-ceiling windows overlooking a city skyline; the man on her right speaks into a microphone while she smiles, with an audience in the foreground.
    Opinion

    The End of Traditional Search: Navigating the Shift from SEO to GEO and AIO.

    Optimise your brand for AI answer engines, LLMs, and conversational search before your organic traffic disappears.

    Sandra Helou·Jul 16·8 min read
    Sandra Helou sits in a grey armchair on stage in a black top and dark trousers, gesturing as she speaks into a headset microphone, against a red screen reading "Web3 Expert" and "Sandra Helou, Metaminds."
    Opinion

    Why Trust, Not Just Trading Tech, Now Decides Who Wins in MENA Finance

    ZXCM media specialist Ali Haddad on how communication and branding are reshaping the region's financial industry.

    ·Jun 25·5 min read
    Ali Haddad, Media Specialist at ZXCM, smiling in a dark suit and light shirt seated at his desk against a dark studio background.