Business
The latest business news, corporate updates, and market-moving decisions across key industries.
How a Vanished Media Buyer Led Elias Saliba to Build Adchievers
The Dubai and Beirut agency has managed over $34 million in ad spend for 270+ brands in 28+ countries.
When the media buyer running his ads disappeared, Elias Saliba took over the accounts himself and later turned that experience into a specialist agency. Adchievers now runs paid campaigns across six platforms and helps brands get found in AI search through GEO.
Six Lebanese Changemakers Join L'Oréal Paris 'Women of Worth' Class of 2026
The fourth Lebanese edition honoured women in medicine, fashion, food, tech, leadership and social impact.
L'Oréal Paris Lebanon named six women as its 2026 Women of Worth honourees at a ceremony held at the French Ambassador's Résidence des Pins in Beirut. The list spans medicine, fashion, culinary arts, technology, leadership and social impact.
Organic Traffic in Lebanon: How to Win on Google and in AI Answers
Fewer searches end in a click. Here is how Lebanese businesses can still get found through SEO and AI optimization.
A practical guide for Lebanese businesses on growing organic website traffic as Google AI Overviews and ChatGPT change how people search. It covers technical SEO basics, local search, writing content that AI tools cite, and building brand mentions, with a 30-day action plan.
Kyma: Two Brothers Turn a 1960s Family House Into a Coastal Restaurant
After living abroad in 2024, the brothers returned in 2025 to build a restaurant around the daily catch.
Kyma is a coastal restaurant in Lebanon run by two brothers who moved back home in 2025. Set in a family house from the 1960s, it builds its menu around the daily fresh catch, so the food changes from one visit to the next.
No Suitcase Needed: Wakilni Teams Up With DHL Express Lebanon
The Lebanese delivery company now lets customers send personal items, gifts, and orders abroad through DHL's network.
Lebanese delivery company Wakilni has partnered with DHL Express Lebanon to offer international shipping for personal items, gifts, and online orders. The article covers how the service works, published delivery zones and indicative rates, and the restrictions that apply.
LEVEL11 Advisory's Ghina Itani: ten out of ten is only the baseline
Ghina Itani founded the Dubai advisory in 2025 after two decades of watching marketing drift from the business.
Ghina Itani spent twenty years in regional boardrooms before founding LEVEL11 Advisory in Dubai in 2025. The firm works with businesses across the GCC and MENA on brand, communications and growth as one conversation rather than three.
Rise, the Gemmayze coffee bar that took refined sugar off the menu
Melissa El Haddad left investment banking in London to build Lebanon's first refined sugar-free adaptogen coffee bar.
Melissa El Haddad studied industrial engineering at AUB, completed a master's in international finance at HEC Paris and worked in investment banking at UBS in London before returning home. With no prior F&B experience, she built and opened Rise in Gemmayze during war, creating Lebanon's first fully refined sugar-free and adaptogen-focused coffee and wellness bar. The concept combines specialty coffee, matcha, smoothies and desserts without refined sugar. Functional ingredients such as Lion's Mane and Ashwagandha let customers personalize their drinks according to how they feel.
Inside OEG Outsourcing, the Beirut Firm Building Remote MENA Teams
Founded in Beirut in 2021, OEG now has roughly 1,200 full time placements working inside clients' systems abroad.
OEG Outsourcing employs engineers, support agents and back office staff across Lebanon, Egypt, Jordan and Syria, then places them full time inside the systems of companies in North America, Europe and the Gulf. Clients pay one monthly rate per person and sign a single agreement, with no local entity and no recruitment fee. Founder Fayez Nicolas Chaar says the talent was always there; what was missing was a company willing to carry the employment risk.
